Overview

 

 

Qualification: BSc Degree in Marketing

Experience: 5 Years

Location: Lagos State

PROFILE

DIGITAL MARKETER is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and converting them to contact.

KNOWLEDGE 

o Business Knowledge
o Knowledge of HTML, CSS, and JavaScript development and constraints
o knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends).
o Market knowledge
o Knowledge of principles and methods for showing, promoting, and selling products or services
o Knowledge of principles and processes for providing customer and personal service
o Knowledge of the structure and content of the English language including the meaning and spelling of words

SKILLS

o Customer service skills
o Interpersonal communication skills
o Time Management
o Organized work ethic
o Active listening

ABILITIES

o Ability to analyze and critically assess problems
o Ability to communicate effectively.
o Teamworking ability.
o Ability to generate creative ideas.
o Strong troubleshooting and analytical abilities.
o Ability to create and deliver client presentations, especially power points and/or white papers
o Ability to meet and/or exceed monthly and quarterly sales quotas
o Analytical ability

JOB RESPONSIBILITIES 

• Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

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